"BASED ON A TRUE STORY"
STARTS WITH MOMENTS OF EQUILIBRIUM - ESTABLISHING SHOT
DISEQUILIBRIUM - CHANGE IN SOUNDTRACK OR SOUND DISTORTION
LOW KEY LIGHTING
"BEST BITS" FAST PASED
GOOD (INNOCENT) VS. EVIL PLOT GHOSTS/DEMONS
BLOOD
EERIE MUSIC
STORMY NIGHTS
DRAMATIC ANGLES
POINT OF VIEW SHOTS
THE CONJURING:
PLOT: In 1971, family man Roger Perron and his wife Carolyn move to an old farmhouse in Rhode Island with their daughters Andrea, Nancy, Christine, Cindy and April. The family finds a hidden basement which the entrance is locked with planks. Soon they are haunted by noises and ghosts and Carolyn meets the famous paranormal investigators Lorraine and Ed Warren. They visit the house and Lorraine and Ed feel that the house is possessed by a fiend. Their further investigation shows that a witch has sacrificed her seven-day baby to Satan and has possessed other mothers that lived in the real estate to kill their children. Lorraine and Ed bring his friends Drew and Brad to help them to collect evidences to convince the Church that it is necessary an exorcism to save The Perron family from evil.
ESTABLISHMENT OF GENRE:
Warner Bros. logo - showing who the film is produced by the fact that it is surrounded by grey clouds, show it to be a horror production.
More obvious signs to the audience that it is a horror production is the sound of children's laughter coming from an unseen source. This is a very disturbing sound to most viewers and heightens the tension of the moment.
SHOT TYPES AND TRANSITIONS:
The shots used create suspense at a fast pace to create a chaotic, frantic atmosphere towards the end.
Shot transitions change in a projector style at the start, this pushes the audience to grasp that the film period this was set back in the 70's also to match the storyline.
Throughout the trailer fade transitions are also used frequently like text shots often fade out to a spooky scene.
SOUND:
The type of sound used mostly is diegetic establishing and reinforcing the horror genre:
The first sound is diegetic is the voice of Ed Warren announcing "we're going down to the cellar where the door has just opened on its own." This suggests the disequilibrium straight away with paranormal activity.
"There's something horrible happening in my house"
"You have a lot of spirits here."
Towards the beginning of the trailer a non-diegetic soundtrack of a slow song using acoustic guitar plays under text shots which explain a small background story about Ed and Lorraine. The music then cuts abruptly, portraying a more serious side.
Later on another soundtrack plays but this one is subtle and noticeably more tense.
CHARACTER REPRESENTATION:
The trailer represents the characters as having clear, firm relationships with one another:
Ed and Lorraine a couple.
Whilst its the Peron family experiencing paranormal activity in their home.
COSTUME:
Accurate portrail of 70's american wear: women in long skirts and covered, men with facial hair and quite rugged looking the spirits dressed in white cloaks. The way the house is decorated, the toys the children play with reinforces the decade also.
TIMINGS:
The trailer lasts for two minutes,and twenty-nine seconds following the average standard trailer length of two and a half/ three minutes.
SINISTER:
True-crime writer Ellison Oswalt moves himself and his family into a house where a horrific crime took place earlier, but his family doesn't know. He is trying to find out more about the crime so he can write a new book about it to help his flailing career. He uses some "snuff" film footage he finds in the house to help in his research, but he soon finds more than he bargained for as there is a figure in each of the films (Bagoule). As a result, his family start to suffer and things take a turn for the worse.
ESTABLISHMENT OF GENRE:
The production house logo appears with the sound of an old camera flash creating an immediate tense atmosphere for the audience.
The establishment shot of the house at night showing it to be isolated and 'hiding' something, used against the panning shot of the house showing '9 months later' showing a clear contrast between the house when the family were murdered, and when the new family move in, suggesting this family are following in their footsteps again relaying the danger to come.
The low key lighting highlights the isolation of the location, which is a very conventional area of where a horror film would take place.
SOUND:
Non diagetic voice over of a radio broadcast which is discussing a family being murdered, making the genre clear and hinting of the danger to come.
The music is very typical of a horror trailer and has a heart beat like drumming reflecting the state of the father which then creates suspense for the audience.
SHOTS/ TRANSITIONS:
The dissolve transition emphasises the slow pace of the trailer which makes the family appear innocent and happy before disequilibrium comes into play.
The high angle shot of the young girl is almost as if the Baguole is 'preying' on her, making her the main culprit, she is powerless and naive - typical horror victim.
The trailer uses low key lighting in the attic to highlight the isolation of the prop, adding the mystery of the box and makes the audience focus on the box as it is the key point of the scene, building tension and horror. The Father is then seen burning what he has saw, the fire represents danger and death, but also the evil of Baguole.
The shots then become very fast and close up, cutting to various other shots replacing the 'vulnerability' of the dissolve transition with a frantic speed suggesting something is going to happen.
The low key lighting whilst the Father is watching the videos shows the mysterious nature of Baguole that he hides in the dark, creating a sense of the 'unknown' which scares and uneases the audience.
CHARACTER REPRESENTATION:
Clear that the film follows the story of a what starts out as a typical family, moving away to a new home because of the fathers work.
The scene of the mother and father in bed as he tells her "I got a really good feeling about this" creates a massive irony as the trailer progresses.
Its shown that the father receives some help from a police officer and also another man that tells him what the symbol means and about the lened of Bagoule. typical of a horror movie for the protagonist to receive guidance in horror films.
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